The Asian online gambling industry and expanding markets such as South America receive a lot of attention, but what about Europe? While the Isle of Man and Malta are popular for licensing, what about gamblers? The European market differs in terms of preferences and trends, so let's take a look at what's popular on this 746-million-person continent.

Betting on sports

Sports betting is by far the most common type of gambling in Europe, accounting for up to 40% of the market by the end of 2020. Soccer, horse racing, American sports like football and basketball, and even eSports are included. eSports have become a popular alternative to traditional sports in the previous three to four years, giving gamblers more choice.

For example, during the COVID-19 epidemic, eSports filled the void left by sporting event cancellations and postponements owing to limitations. Even when the pandemic has abated, gamblers continue to enjoy eSports. Because the World Cup will be held in the autumn and winter of this year, sports betting is expected to be much more popular.

Casino

Online Casino is Europe's second most popular form of online gambling, accounting for at least 34% of the industry. Casino games such as roulette, baccarat, craps, blackjack, and slots are included in this category. Slot machines, in fact, are among the most popular in this industry because they are simple to grasp and available in a variety of varieties and themes.

Technology such as live dealer streaming and better graphics help to promote this vertical even further. We also anticipate that the metaverse will have an impact on the sector since gamers will be able to enjoy virtual experiences through the fusion of virtual reality and augmented reality.

Bingo and lotteries

Online lotteries are not as popular in Europe as they are abroad, accounting for only 17% of the market. However, lottery and scratcher games continue to be immensely popular in the offline world, which could explain the disparity. The spread of new technology, similar to those utilized in the gambling industry, may cause numbers to remain stable. Nonetheless, it is unlikely to absorb a significantly larger proportion of clients. Despite this, it should be part of every online gaming operator's portfolio because it provides consistent revenue and client loyalty with minimum further expenditure.

Bingo, on the other hand, contributes for only about 3% of the European market, considerably behind lottery. This could be owing to its offline attraction, particularly among older generations who do not engage in much internet gaming. It is still deserving of inclusion on any online betting and gambling site, just like lotto.

Poker

Poker is a huge magnet for Asian online gambling clientele, but the picture is different in Europe. It represents only 5% of the local European online market. This is due in part to the skill aspect involved, as opposed to the chance factor in other games. European gamers want to hop on and play or bet immediately, but Asian players are eager to study and improve their skill sets.

Having said that, the sector is expanding and will continue to expand with the introduction of liver poker and other dealer games. While poker is more popular in Europe, its players are devoted, and if they locate a site they enjoy, they will continue to play and gamble on other games. Poker, particularly live dealer poker and video poker, is a vital investment for any online gaming operation.

The European online gambling business is expected to grow at a rate of up to 10% per year over the next few years. This puts it on track to surpass EUR 52 billion by 2026, with revenue led by the United Kingdom.

Targeting European audiences is an excellent choice for operators, but it necessitates licensing and professional assistance. With over 24 years of experience in the industry, Fast Offshore is uniquely qualified to do so. We can handle everything from licensing applications through company formation, structuring, compliance, and even payments. Furthermore, we will do so while providing excellent customer service and maintaining high levels of openness.