Pragmatic Play said on Monday that it has expanded its Live Casino footprint in Europe by opening a brand-new live casino studio in Bulgaria, a rapidly rising iGaming market that has attracted numerous industry heavyweights in recent weeks.

This is a significant milestone for Pragmatic, which is always seeking for fresh pivots and chances for additional expansion and reach. The company itself offers over 250 titles across a wide range of verticals, including slots, table games, virtual sports, bingo, and even sportsbook.

Pragmatic, on the other hand, has opted to enter the Live Casino area in order to gain a larger market share in this extremely promising and vital market, according to a press release. Pragmatic is the creator of immersive Live Casino experiences, which will soon be available from the Balkan country's new facility.

The studio is yet another cutting-edge facility with the Pragmatic distinctive style. It is headquartered in Sofia, and the company has already committed to hiring more than 2,000 new employees in Bulgaria by 2023. This is one of the largest employment pledges made by the country's gaming and gambling industry.

Pragmatic Play COO Irina Cornides welcomed the chance and stated that the company was determined to continue investing in Sofia and Bulgaria. The local team has already shown to be an excellent addition to the Pragmatic Play family, and it is certain to assist spearhead the upcoming significant improvements.

"It's a significant step for us as we strive to grow the capacity of our Live Casino operations and collaborate with the outstanding talent in Bulgaria," Cornides added. The studio will assist Pragmatic Play in expanding its global footprint and double down on its attempts to dominate this potential vertical.

Pragmatic will continue to invest in its slots and bingo portfolios, as well as other items in which it is currently interested. Pragmatic Play recently made headlines when it announced a $8,000 donation to the Alameda Wildlife Conservation Park in Gibraltar. In addition, the company has been aggressively growing its reach with established and famous operators, such as Betway, who debuted the company's live blackjack casino studio.